Some ad campaigns are simply more electrifying than others. When it comes to the new ad campaign from the folks behind VitaminWater, an innovative offering to mobile users lies behind the outdoor ground-level ad walls that adorn bus shelters along the east and west coasts of the United States. The ad hubs in question – [...]

Only a few hours after headlines appeared that Apple has effectively emerged as the fastest growing retailer in the US (as measured by sales growth during the first quarter of 2011), Microsoft stepped in to claim some of the spotlight from its longtime rival. On Wednesday, Microsoft announced plans to more aggressively challenge Apple’s massive [...]

And some said it would never happen. Today marks the arrival of the long-awaited big day – Spotify, the mega-popular European-based online music service, will debut in the United States this morning at 8:00 AM EST. Spotify, which boasts some ten million users, is currently available in the U.K., Finland, France, the Netherlands, Sweden, Norway [...]

Website Magazine, a print and digital publication tailored to “Website professionals,” has published its latest “Top 50 Movers and Shakers in Mobile Services” list. As you can imagine, nearly every mobile company we cover each and every day here on MMW has a spot on the list, with some surprises near the top.  The magazine [...]

On Friday, Myxer – the ad-supported mobile media content specialists – released the Myxer Q2 BoomBox Report on mCommerce. Among the key findings related to purchasing behaviors of mobile shoppers is that consumers are becoming increasingly reliant on smartphones for communications, entertainment, information and, yes, shopping. Based on a survey of 2,400 mobile visitors to [...]

The folks with their fingers on the digital pulse of the world are publishing some interesting – but not necessarily surprising – findings about the growing consumption of online video content. According to the latest research and accompanying data from comScore, 178 million US Internet users watched online video content in June for an average [...]

Just when you thought it couldn’t get any worse for Rupert Murdoch, a top executive in the mogul’s corporate portfolio is on the way out. Rebekah Brooks has formally abdicated from her lofty perch as chief executive officer of News Corp.’s British publishing division. “At News International we pride ourselves on setting the news agenda [...]

AT&T and LG Electronics today formally announced the launch of the LG Vu Plus, an AT&T-driven Mobile TV-enabled device.
Available only on AT&T, the handset will be compatible with AT&T’s High Speed Packet Access (HSPA) 7.2 Mbps technology.
The device, which serves up expansive access to both live and delayed content from FLO TV for $9.99 per [...]

The biggest winner to emerge from Sunday’s Super Bowl may not be the New Orleans Saints after all.
Flo TV is being praised by many today for their advertising dollars “well spent.”
Flo TV broadcast two Super Bowl ads during the game, which proved among the most memorable of the evening.
The ad everyone is talking about, however, [...]

A familiar name in yesterday’s entertainment emerged at today’s biggest mobile event in Barcelona, Spain.
Mobile World Congress provided a stage for T-Mobile to announce a deal with Blockbuster ahead of the new HTC HD2 touchscreen device. T-Mobile will soon roll out a new mobile entertainment suite to complement the release of their HTC HD2. At [...]